Give Massive Value Through DIRTY, Messy Action

It doesn’t have to be perfect, it doesn’t have to be amazing, it doesn’t have to be for everyone, it just has to be of value, it has to solve a problem they’re facing. Stop wasting all of your time perfecting your work, your freebies. Few will even notice the difference, the customers that matter won’t mind, and the ones that do mind, don’t matter. Take DIRTY, messy, massive action and focus your energy where it will make the biggest impact in your business.